Marketing Communications Plan for TOPSHOP Essay

Marketing Communications Plan for TOPSHOP - Essay Example The rationale behind promoting the brand as a commercially affordable one through different means is in accordance with the prediction in a report of Key Note Publications Ltd (2000) that the bulk and standard clothing high street stores of UK will come under utmost pressure to differentiate and align their products in terms of quality, price and style especially in the turbulent times when the youth market is shrinking and more disposable income lies with the older age groups. TOPSHOP will hire a local PR firm to help it implement the marketing plan. It will look over its publicity issues in a very cost-effective manner. The marketing message, slogan and tagline of TOPSHOP will be strategically exploited to keep it in the eye of all the consumers. The reputation and good will in the industry will be assured through the PR firm. The clothes from TOPSHOP will be displayed at the London Fashion Week which will increase their awareness and exposure. Shim and Dranke (1991) identified the key features of profitable stores and amongst these features were the use of exhibitions as a tool of promotion. Their research focused on elements of specific business practices and promotions for the women’s apparel market and the conclusions were drawn on the fact that fashion shows does in fact work to positively promote the merchandise of a company (Shim & Dranke 1991). The recent research by Adams and Browning also confirmed that trade shows and exhibitions are highly effective communication vehicle for the targeted market. The direct marketing through competent sales personnel would be executed. It is also under the plan to mail the newsletter directly to the current customer database.

Criminology Essay Example | Topics and Well Written Essays - 5000 words

Criminology - Essay Example It familiarizes students with the techniques, strategies and forms of writing used in the professional world. This course will increase students’ knowledge of organizational writing and communications, including case analysis, data interpretation, problem solving and report writing. This also covers basic police correspondence, and regular police work requiring oral and written reports, investigation and interrogation, and many other police duties and responsibilities. Course Overview Welcome to CRJ302 Effective Professional Communications. The main purpose of this course is to improve communications skills, both oral and written. The secondary purpose is to improve the officer's ability to complete the reports and forms commonly used in the criminal justice system. The best way to improve communication skills is by practicing these skills correctly. Throughout the course are opportunities to do this. English grammar rules are covered and other writing improvement tips includi ng how to improve improper English and how to refine present skills. The communication process begins with the four regions of knowledge and basic type of communication patterns, special communications issues such as dealing with those in other language and culture groups that a street cop especially, might encounter along with public speaking, communicating with the media, and questioning and interviewing techniques for suspects. Finally, a section on active listening skills and hostage negotiations are explored along with law enforcement records that are used in the criminal justice system and the critical need of officers to understand how to use, fill in, and disperse appropriate records. Course Objectives   Upon completion of this course, you should be able to: Identify the basic communication process, and the concepts and rules in the law enforcers’ oral and written communication. Recognize proper usage of words and sentences in police correspondence. Recall the forma ts and templates used in reports, affidavits, search warrants and warrants of arrest. Name the barriers to communication and special communication issues. Specify the ultimate questions used in investigation and interrogation, and how to be an effective hostage negotiator. Course Schedule and Topics This course will cover the following topics in eight modules: Week 1: Module 1: Basic Communication in Law Enforcement Week 2: Module 2: Barriers to communication Week 3: Module 3: Special Communication Issues Week 4: Module 4: Communicating in Public Week 5: Module 5: Police Reporting Week 6: Module 6: Reports, Affidavits, Warrants, & Search Warrants Week 7: Module 7: Investigation and Interrogation Week 8: Module 8: Hostage Negotiations Study Guide COURSE - The course is divided into eight topic-related modules.  In general, each module’s concepts and material build cumulatively so a best approach to successful completion of the course is to study these modules in the same ord er as they appear in the Course Schedule and Topics.   Study any supplemental resources provided with your course to give you greater depth of understanding of the subject matter.   The course content is available to you at all times so that you may read ahead, and review assignments.   This will help you anticipate your work load and to understand how the course concepts are integrated and built upon one another.   TEXTBOOK - Your textbook may be in the form of hard copy or e-text. E-text means your textbook is accessed online. Some